On 10 October 2022, Star Vijay Music was rebranded it as a youth oriented entertainment television channel named Star Vijay Takkar. On 4 October 2020, it launched a music channel named Star Vijay Music. Now the channel is owned by Disney Star Asianet (previously known as Asianet Star communications), a subsidiary of Disney Star that has control over the Malayalam, Kannada and Tamil language channels of the company. On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under Star India with a tagline 'Edhilum Pudhumai Tamizhin Perumai'. On 25 August 2016, its sibling channel Star Vijay Super was launched, which airs non-stop films and legacy television shows and later got revamped into a full movie channel with a tagline 'Dhool Cinema Dhinam Dhinam'. The High-Definition feed, Star Vijay HD, was launched on. This channel, along with Star One, was launched in Hong Kong in 2007. In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores. Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent. In 2001, Star India took over the channel and rebranded it as Star Vijay.

The UTV Group bought the controlling interest from United Breweries Group in 1999 for ₹180 million. United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC). The channel telecasts Tamil language programmes such as serials, reality shows and Tamil films. Star Vijay changed hands several times before being partly acquired by the Star India in 2001. a wholly owned by The Walt Disney Company.

Star Vijay (formerly Vijay TV) is an Indian Tamil language general entertainment pay television channel owned by The Walt Disney Company India. (2001–present, India, Sri Lanka, Malaysia and Brunei)

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